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Any great design is characterized by a deep understanding of the user, creative resolution of tensions, collaborative prototyping and continuous modification and enhancement of ideas and solutions.
The application of these principles to business practices is what we call Business Model or Business Design.
Whether the goal is to develop new products or services for new market segments, create new ways of marketing and distributing to customers, integrate a new network of partnerships or redefine revenue streams, design thinking helps get bigger ideas, faster and more efficiently into disruptive business models. We believe the mindset and methods behind great designs are the same ingredients for successful Business Design.
For more information, please contact ourcompetence expert Andre Coutinho