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Conventional logic to strategy formulation starts from the premise that organizations create value by outperforming their competitors. Value innovation assumes that an industrys conditions can be shaped.
Co-Creation is an exquisite technique for radical value innovation and re-engineering experiences. Companies are tired of getting beaten by competition, companies want to develop a new business or business area, companies want to create a sustainable better positioning in their industry... these are all situations where The Strategy Management Collaborative introduces the technique of co-creation.
The premise behind co-creation is that innovative value attributes are designed in participation with stakeholders. To identify potential interaction points for co-creation, the DART method is used.
This method stimulates ideas for value innovation by fostering Dialogue, improving Access, reducing Risks and enhancing Transparency. Co-creation is a methodology to formulate innovative value propositions and to better align processes to stakeholder needs.